After the success of our first SEA event, plans were put in place immediately for our second event, to be held in Surabaya. Part of our vision for a series of events across Indonesia, the Surabaya event was our first opportunity to take our SEA gaming event model out to more regional audiences. On the opposite side of the country, in East Java, the event was a fantastic 2-day event with the same diverse crowd and opportunities for attendees to win big, play their favourite games and immerse themselves in an environment that celebrated all aspects of gaming culture.
As with Jakarta, the event was covered overwhelmingly positive by the regional and national media, helping to put Ultimo Hombre on the map once again as a pioneering disruptive modern entertainment events company fully adaptable to different cultures and tastes in different cities and countries around the world. Using the template that worked so well in Jakarta and Surabaya, there will now be a further series of events across the country, itself the biggest market in South East Asia for gaming.
Following the announcement of our exciting partnership with Dragon, the world’s foremost entertainment coin, we took it back to our home town in a quintessential British way, driving the dragon x ultimo hombre branded London bus around the nation’s capital, stopping at top tourist locations and offering the public a chance to game with friends to win prizes while they took in the sights or made their way to and from work.
Competitors could play games such as FIFA 19 and Dragon Ball Z as well as competing in popular multiplayer game ‘Trials’ for their chance to win free swag from Playstation and enjoy the free food and drink provided while learning about Dragon and the exciting future for it’s industry-leading token, DRGx.
After the summer’s successful live events elsewhere in the globe, the team returned home and hosted an online tournament focussing on one of the biggest titles in the world, Epic’s Fortnite.
Entrants from around The UK and Europe took part and battled each other, chasing that elusive Battle Royal victory and their chance to win a YETI USB Microphone and a Turtle Beach Stealth 300 gaming headset all while Shoutcasters from our partners at Yogscast narrated all the thrills, spills and last-minute long-distance sniper kills for the fans that tuned in to watch the live online stream.
The event was such a success that plans are in place for even bigger and better tournaments in the new year, to be announced very soon.
Indonesia’s capital city, Jakarta, was the location of Ultimo Hombre’s first South East Asian gaming event in August 2018. Held one month before the Asian Games (the first ever to feature esports), and in conjunction with our franchise partners in the region, Ultimo Hombre welcomed over 2,500 people to the Senayan City Hall, located in Senayan City shopping complex for an action-packed weekend of all thing gaming related.
Cosplayers, mobile PC and console gamers, Dance DJs, local virtual reality game developers and social media influencers came together under one roof and helped to make the event a roaring success and an assault on the senses, with wall to wall gaming and tonnes of family orientated opportunities for attendees (like spa stations and great food) creating an environment where everybody was welcome.
Millions of rupiahs worth of prize money was given away, along with swag from our partners, and even Team UH’s Gustav emerged victorious in the Mario Kart competition held on the main stage.
With an impressive list of sponsors (including Axiata, Supreme League and many more), round after round of press interviews completed and a successful first event under our collective belts, attention soon turned to the next Indonesian event, to be held in Surabaya before the year was out.
This past April, Team UH packed equipment into vans and headed up to Birmingham’s Bullring shopping centre. With help from our partners at Scan we brought online our top-spec gaming pcs, Playstations and Nintendo Switches and threw open the doors to our biggest ever pop-up Ultimo Hombre gaming event. Over the course of the following week people of all ages and walks of life came in to either compete or casually game with friends, win prizes provided by our hardware partners, and meet their favourite YouTube and gaming stars like Wizzite and the Hatfilms crew.
The queues were out the door, enthusiasm and energy was high and a community of like-minded passionate gamers was formed amongst the high end clothing stores and restaurants, with the satellite mini pop-up gaming station we situated in the middle of one of the major walkways of the shopping centre drawing crowds eager to face off in a quick game of FIFA or Rocket League. In the main pop-up store we were even graced by the presence of video-game royalty, with the legendary John Romero stopping by to hang-out and see what all the fuss was about and causing much fanboying within Team UH.
At the end of a hectic week full of hard fought tournaments, new friends, local press coverage. showcases in interesting gaming-related areas like the latest technology geared towards increasing accessibility to disabled gamers and our shared responsibility to deal with the ever-growing problems of e-waste and responsible gaming, a happy but tired team UH closed up, packed everything down and headed back to London to recover and plan the next move.